Table of Content
The new India consists of prosperous inhabitants of small towns and countryside. They overpowered the big metros in terms of sheer numbers, thereby becoming the customers every marketer wants to reach. With so much potential available locally, it’s no wonder that a small revolution occurred in the small towns. A new breed of entrepreneurs has emerged who are changing old equations and assumptions.
Really appreciating Rashmi Bansal for such an idea of exploring these unique personalities and bringing all of them together in the form of a book. Rashmi is a motivational speaker and mentor to students and young entrepreneurs. She is an economics graduate of Sophia College, Mumbai, and an MBA from IIM Ahmedabad. I read 1 story a day and enjoyed each of them picking up atleast one character or quality of that personality.. It gives ideas of challenges faced by entrepreneurs and the way they got over them by doing small & big things- this shapes a thinking of a reader. She graduated in Economics from Sophia College, Mumbai and did her MBA from IIM Ahmedabad in 1993.
Top reviews from India
A hero, whose lifestyle or hobby, occupation or quirk is similar to that of ours, strikes a chord. We are inspired by those characters that started out the same. Only after that connect, a person feels that he too can be like her, he too can achieve what she has. Hence, it becomes all the more important for the author to identify all the motley bunch of mavericks who might be a subset of the larger population. And I think, right from ‘Stay Hungry, Stay Foolish’ to ‘Take Me Home’, Rashmi Bansal has achieved that.
Good read, about obstacles of unknown entrepreneurs who started just by an Idea and not equipped with college degrees, strong backgrounds or any-kind of support. However they managed to flourish by staying in the game and believing on their soul of idea. This time focusing on business people from tier 2 & 3 towns of India. One might argue these books are welcome, since there's so little business/entrepreneur literature in India.
Book Reading Session “Take Me Home” by Ms. Rashmi Bansal
The metros are characterized by people who are always busy and rushing from one place to another in a hurry. But in the countryside, time is what people have for each other, not something you chase. Truly inspiring stories of great entrepreneurs from India, who actually started from nothing.
I have completed my MBA at R.V.Institute of Management specializing in HR and Marketing. I also have a diploma in training and Development from ISTD, New Delhi. I have completed my graduation in Business Administration from Gogte College of Commerce, Belgaum, specializing in marketing.
by Rashmi Bansal
I have participated in several state level and national level paper presentations, debates, management fests. I have been involved in design and delivery soft skills and behavioral training. I have conducted several workshops for corporate and academic clientele. In the long run ,I aim to be an academician and an entrepreneur.When I look closer to myself, I realize I am changing , progressing each day , each moment. I intend to learn, grow and do my best to serve my country. Take me home is variety of many sectors like manufacturing, innovative, service sector, IT etc. so there is something for everyone.
As an example, Jagjit Singh of Punjab found an ingenious way to maximize the collection of honey. He transported the boxes containing bees to various places depending on the local season for specific crops. These boxes were then rotated through mustard fields in Rajasthan, sunflower farms in Punjab and kikar and acacia flowers in Kashmir. Bansal’s effort tries to mark a distinct phase of India’s growth when the wealth is created not only in the metropolitan cities, but has percolated down to nearby towns and villages.
Motivational Talk “Arise Awake” by Ms. Rashmi Bansal, Celebrity Author
Using your mobile phone camera - scan the code below and download the Kindle app. Rashmi is a columnist on popular Indian news portal Rediff.com. She has been Consulting Editor with Businessworld magazine and Bloomberg UTV, where she hosted India’s first interactive show on careers. Her third book ‘I Have a Dream’, on social entrepreneurs, is releasing in May 2011. Rashmi’s second book, ‘Connect the Dots’ focuses on non-MBA entrepreneurs. It has also been a bestseller, selling over 100,000 copies.
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These are people not out of this world. They belong to this world but what they have managed to achieve is commendable and eminently replicable. I so want to go back into time and gift this to my dad. Not so insightful for people looking to learn principles or struggles of entrepreneurship but it's more like a bedtime story for every SME lover. Short lovely stories from some common brands you might have heard of while growing up in India.
A few common traits that run through all these achievers centre around grit, passion, perseverance and honesty of purpose. All of them had a dream but they had their feet firmly on the ground. What is also noteworthy is the role played by various government agencies and the banks in acting as enablers. Credit goes to the author for compiling and narrating these tales in a manner that makes them fascinating and worthy of emulations.
Each and every entrepreneur Never Give UP approach to their work made them successful. Author has done a great job, worth and must read book. Like a cheap version of FT/Forbes glowing bios of executives and entrepreneurs. The protagonists have no flaws except that they are too intelligent, too kind or too committed. These glaring flaws are all evident in the first headline story. Apparently, in this market, everyone treated each other poorly from suppliers to vendors - a common enough story when you are a small trader in all developing countries.
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